Companies sell monthly subscriptions of bread, gourmet coffee and natural snack

Receive home bread every morning, natural snacks every week and specialty coffees to enjoy each month. These facilities are the business of small entrepreneurs, who have invested in the launch of subscription products and services.
For being a simple business model to create and operate as the product, and have reduced investment in relation to a physical store, these companies are spreading and diversifying their niches. However, experts heard by the UOL, say defaults from customers and delivery failures can put the business at risk.
Signature bread company was born in the laundry room
Launched in February 2014, the Easy bread, in São Bernardo do Campo, distributes Bagels in condominiums. The idea arose from a need for business systems analyst Melvin Mark, 35 years. With distant bakery where he lives, he had difficulties to buy bread every day and started the plan in 2013 a way to sell to neighbors.
The company was born in the laundry room of his apartment, already in the form of signature, with 15 customers. "The initial investment was zero. I did a lot of partnerships. And, in 15 days of operation, the company already had money to pay the rent, "he says. Menezes, who works the 5:0 at 8:0 in Easy bread, hasn't left his job at a big reinsurer.
In addition to the low cost of operation, another advantage is the predictability of the billing. "60% of customers make annual subscription. I have a pré-garantia. It's good for the financial health of the company, "he says. The monthly fee to receive four loaves from Monday to Friday is r $ 81,30.
Today, the Easy bread has its own headquarters and 160 customers in ten condos in the city, with daily production of 500 loaves of bread (the dough enough canned search for baking), from the French to the special. Invoice per month $ 10 thousand, with 40% profit. This year, has begun to Act also in Santo André, São Caetano, and with that, the revenue should climb to $ 14,000 by the end of the year. "The idea is to open franchises in the future," says special product has higher investment
The format of signatures for special products requires higher investment. Gourmet grain, for example, who was born as a specialty coffee club, still unable to pay your initial investment of $ 250,000. "We have no profit and our monthly revenue reaches $ 10,000," he says.
At the opening, at the end of 2013, brought together 30 customers and soma 200 subscribers today. "We will invest more to arrive by the end of 2015 with thousand clients," says Renata Gancev, one of the partners. The cheapest subscription option is 250 grams, for $ 23.50 per month plus shipping, with delivery throughout the country.
The company has changed its strategy in may, when he started to invest in its own production. That and reduces operational costs and inventory. "Before, with other brands, had to have stock. Now, we got very good coffees of superior quality and unique. " The company buys lots of green coffee and roasting in an industry partner. "We can offer more varieties," he says.
Sell by subscription requires variety of flavors
Also still no profit, Massau was established in March last year by three friends who imagined selling by subscription natural snacks. With an initial investment of $ 40,000, plus a contribution of $ 400,000 to individual investors at the end of 2014, Leonardo Fang, one of the partners, expects to close with 1,500 2015 customers.
In two months, deliveries, restricted to São Paulo, will be extended to the whole Brazil. For $ 97 a month you can receive every Monday a kit with five snacks not included shipping. Are today 28 recipes, including cereal bar, roasted sweet potato chips, carrot and nuts.
The company started in the kitchen of one of the partners and today's Office and kitchen in Lapa, in São Paulo, two chefs and a nutritionist. "Selling by subscription is good, but also requires the company to create news, because who's signing also need new products. Always hit the button of the original, "he says.