The built-in food company introduces new institutional positioning: "having style is doing it your way", which will be activated in different fronts to promote all your portfolio. The communication marks the launch of the line still sliced, with exclusive packaging. In the commercial, the brand plays with different styles to which their products please. The media plan-the largest ever conducted by the company-includes open and closed TV, radio spots and activations of PR and at various points of sale all over the country through the tasting of the full line of products.
Gironews
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