Reciclalata exhibition reinforces the sustainable character of the aluminium cans

Novelis, the world leader in laminate and aluminum recycling, with support of the Ministry of culture, presents the exhibition Reciclalata, which honors the 25 years of aluminum in the Brazilian market, highlighting its versatility and sustainability. The exhibition takes place between June 10 and July 10, 2015, at various points of the city of São Paulo. The achievement is of Toptrends, a company specialized in events of street art and urban intervention.
With a fun and playful approach, the exhibit reinforces the importance of conscious consumption, since after consumed the cans may be sold as new, thanks to recycling cans. Recycling saves 95% energy compared to the production of primary aluminum and reduces in 95% the emission of greenhouse gases, besides generating income for thousands of people.
Eunice Lima, Director of communications and government relations of Novelis, explains that "the initiative aims to promote a reflection on the benefits of recycling, in addition to being part of the shares in celebration of 10 years of Novelis." The art has a relevant role in awareness and sensitization to the theme ", she concludes.
15 custom cans will be exhibited by artists that stand out in the most varied styles and that will express your art in parts produced in fibreglass with 1.9 m tall and about 1 m in diameter. Those who travel by the main shopping malls, subway stations and points of great movement of capital will have a chance to honor works of names like those of visual artists Maramgoní, Wolf, Christopher Campana, Evelyn Tannus, Everson Fonseca, Isabelle Tuchband, the set designer and plastic artist Juarez Fagundes, the graffiti artists Binho Ribeiro, Lelin, Katia Suzue, mundane, and the designers Glauco Daya and Elvis Mourão In addition to the illustrators Ana K and Reynaldo Berto.
"We are happy to take more time, creatively and unusual art to the streets of Sao Paulo, drawing attention to an issue as important as the sustainable development of our society," says Catherine Duvignau, managing partner of Toptrends.
The site www.reciclalata.com.br you can browse through a gallery with photos of 15 cans and see the complete map of the exhibition.