Even in class C crisis must keep spending

Even with the time of economic downturn, the middle class should keep consumption around r $ 1.35 trillion this year. Not to stop buying, these consumers will try to manage costs. The prediction is that many do planning in time to pay the Bills to keep consumption habits.
That's what indicates the Popular Date consulting study, which points to understand issues and be able to offer products and conditions of purchase for the new middle class as the big difference for businesses continue to grow amid the situation of lower consumption.
According to the President of the entity, Renato Mano, research conducted by the Institute shows that 19% of the world population currently lives with per capita income of $ 1,184 .00, which is the new middle class holds.
Pyramid
Meirelles also highlighted that in the past ten years, the population of the country grew from the bottom up, that is, passed in 2004 of about 40% of Brazilians in the middle class, for in 2014 represent 56%. In the next decade, i.e. in 2024, the expectation is that profile is 58% in the country.
The biggest challenge for Meirelles is that the entrepreneur understand that this consumer profile has different preferences and consumption patterns of class A and b. "have you ever wondered why in neighborhoods on the outskirts of the city there is a high demand for premium products? Because people who have increased the power of consumption do not have the need to get out of their neighborhoods? "he asked.
To further strengthen the consumer power of this class, Meirelles noted that 52% of those of the class C have bank account and 65% have credit card. However, this middle class has little knowledge and had little access to financial education, at least 32% of them believe that pay the minimum credit card pay no interest, for example. Yet according to the survey, 89% of respondents assume that is more demanding in relation to the services offered.
Inflation
Remember the hard times that the Country experienced in the economy with moments of high inflation a few years ago, can make the entrepreneur understand that Brazil has ever faced situations much more complex than this, he said, "this is not the worst time that trade passes. And these consumers have a profile more resilient, people used to go through crisis situations. "
Another niche with potential are 12.3 million people who live in slums in the country. "If they were bundled together in one State, it would be the fifth largest. These residents will move $ 68,5 billion in 2015, compared to $ 43 billion from the previous year. The power consumption is greater than 15 Brazilian States, as the Holy Spirit, for example. "
On the middle-class consumer confidence about the situation of the wages, only 9% believe that wages will increase, 37% say that the wages should grow below inflation and 53% did not have expectations that wages will increase. However, against 62%, claim that match your personal life will improve. "It is important to note that the new economy is investing in ways to generate more income and not relying solely on the actions of the Government, but in their own workforce. After all, 45% of these consumers have extra income in addition to your salary ", finalized Meirelles.