Ajinomoto Expands line of MID ® Soda

To strengthen the portfolio of powdered Soda MID ®, Ajinomoto has two major releases in 2015, plus a new product concept. The innovations reach the market in two flavors for the children and for the category of soft drinks in powder: Vanilla with lemon and Blackcurrant. The new brand concept, strong child appeal in flavor and packs, the Social Marketing strategy that addresses the cause of "Animal Protection", where part of the amount paid by the consumer reverts to the NGO Supports Animal. Will be used as POS materials, exclusive to this release, clip strip, wobbler and floor display. And to leverage even more sales, the Ajinomoto invested heavily in foreign media, TV, radio and social networking. Dedicated to those who want to enjoy a family moment, MID ®, which is among the market leaders of Kool-Aid powder, will revolutionize your sales!