The new product that marks the entry of Colgate Palmoive intimate SOAP category was especially developed to take care of women's health. The presentation will be in packages of 200 ml and soft fragrances and lasting, with two variants: Delicate Care and Fresh Equilibrium. Protex Intimate is a winning proposal, because it combines a competitive product with a brand that is synonymous with quality in the personal care segment. The novelty will have broad dissemination at the POS, with differentiated materials for consumers, as well as merchandising inserts in TV shows and exclusive shopping for cable TV. The campaign will also the intimacy expert Laura Muller, famous for his participation in the program Altas Horas, Rede Globo de Televisão. Click here to see the commercial.
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