Hygiene products for babies grow up 58%

Babies have never been recovered by their parents as nowadays. And it is easy to understand. While in 1940, each had an average of 6.2 Brazilian children, which imposed difficulties of all orders, including financial, in 2004, the rate fell to 2.1, according to data of IBGE. Now babies may get more attention, more clothes, more toys and, of course, hygiene and beauty products before unthinkable, but they leave their mothers in total delight. Not for nothing, the industries sector have been concerned to launch products of all kinds, while others are joining in this market increasingly attractive. Products for skin, hair, sunscreen, baby wipes and ointments for rashes are some of the items that entered the shopping basket of many women.
To explore well this thread, the supermarket need to stay tuned to what moms value on choice of products. That's what should determine the assortment. Most of them, for example, want products tested, ophthalmologist and dermatologist that ensure the integrity of the formula and health of their children. That's what Lillo found in some of his studies.
Traditional manufacturer of childcare items, the company premiered earlier this year with the line Baby Cosmetics, which has Lillo items as mild soap head to toe, with Glycerin, and time of Lullabies, which promises relaxing effect, helping the baby to sleep better. According to Rosana Fiorelli, marketing manager of the company, a product that can not miss on the shelves are liquid soaps, of great acceptance among Brazilian mothers. This year, the Lillo will throw two new items, in addition to kits for gifts.
The Fisher Price is another company that entered the market of child hygiene. Supplier of toys to baby, industry joined the Biotropic to launch his Brazilian children's line in 2013. The company has bet on soft and pleasing fragrances, which usually mobilize moms.
Your online Baby, shampoo, conditioner, liquid and bar SOAP, take extracts of passiflora and white roses. "The idea is that the products help to develop children's sensory and the link with your mother", explains Philippe Bost, Director of consumer products. Another company that invests in fragrances is the Phisalia. His studies also indicate that this is a crucial attribute in mothers ' choice. The company put on the market, for example, the new fragrance well being with orange blossom. Owner of brands Send La La Baby and Bring there Kids there, remember that packaging industry well made are equally important to the customers. "Good presentation gives endorsement to the product and helps the shopper to make your purchase," says Francis Canterucci, marketing manager.
Dove-branded Baby, extending successful Dove adult hygiene, Unilever also fell in love with thread to drink. His line, tested among consumers, seeks to ensure hydration that mothers wish to – another attribute valued at the time of purchase. "The products are gentle and replenishes moisture to the delicate skin of baby", ensures Carolina Riotto, marketing manager of Baby Dove.
The more traditional brand, Johnson Johnson, & is a long-time dedicated to children, credit quality and confidence. In 2014, too excited by the growth of the market, has launched an exclusive line for newborns. And for this year, intends to invest in product launches and promotions, and special packaging, POS materials and campaigns. According to the company's strategic start exposure with smaller products penetration and higher added value, leaving it to the end of the corridor the soaps, hair products and baby wipes, which generate high traffic. Thus, exposure ensures that the mother take knowledge of all products, which can raise the profitability of the gondola.
The Lillo, in turn, reminds us that the consumer in that category is frequently moved to impulse buying. If she goes to the store to buy shampoo, but you will also find conditioner and skin cream, falls into temptation and ends up taking the other items. "It should be recalled that the woman wants information about the products to feel safe in their choices," said Rosana Fiorelli, marketing manager. "The store, therefore, must rely on materials and merchandising actions that show the difference of the products," he adds.
For those who want to seduce moms and raise the ticket, the category can be interesting. It is worth analysing assortment and space to check if your store is increasing sales.