Supermarkets with a total turnover of R $ 294,9 billion in 2014

Brazilian supermarket retailers surged 1.8% real revenue in 2014, reaching revenues of R $ 294,9 billion in the year. In the sector, the Group of 20 largest companies grew at a more accelerated than average. Together, they were discharged from 10% in revenues: R $ 189,4 billion.
According to the Brazilian Association of Supermarkets (Open), which announced on Tuesday the 2015 Rankings of the largest networks, the Group of the five largest companies in the sector remains unchanged, led by Grupo Pão de Açúcar (GPA) in the count that includes retail operations as well as consumer electronics.

Nevertheless, if it is considered just the billing briefed for food retail arm of the GPA, the company changes its position and back to occupy second place, behind Carrefour. Walmart, Cencosud and Zaffari complete the Group of leaders, which together had revenues of R $ 153,9 billion in the year.
To 2015
Open believes that this year will have a lower rate of expansion of retailers. The Chairman of the Advisory Board of the entity, Sussumu Honda, believes that 2014 was a strong year on investments in new stores and that in 2015 companies must focus on seeking productivity gains.
In 2014, the twenty largest supermarket chains of Brazil left 3.6 thousand shops running to 5.53 million. Although the leaders Carrefour and Pão de Açúcar group still speak to maintain investments in expansion this year, the Open believes that the industry will tend to slow down.
Honda considers that the new reality can also have an impact on the employment scenario in the industry. "The cycle of creating formal jobs has run out, but what we're seeing in the industry is reflected also in the services sector," he says.

For him, if you don't have a process of expanding so strong, the investment will start from to this aspect rather than be returned to admission of new employees.
Inflation and sales
So far, the Open remains the growth projection of 2% real sales the industry throughout this year. "We had myths recent data revealing the deterioration of the economy, but we are still going to wait before reviewing this number," said Sussumu Honda, during the announcement of the rankings.
For the Executive, the devaluation of the real against the dollar and increases taxes in different sectors are issues that have high commodity prices on the shelves. "The growth cycle since 2005 now weakens. Thus, we have many challenges, but we see that the Brazilian tends to reduce spending on other threads and keep retail food consumption ", wait.
Performance
In February, sales accumulated 1.93%, compared to the same period in 2014. In actual values of the IPCA/IBGE, was decrease of -7.64% in comparison with the month of January and a high of 0.35 percent over the same month of the year of 2014.

In nominal values, the industry showed sales fall of -6.51% in comparison with the previous month and when compared to February 2014, high of 8.08%. The biggest high was drawn by onion, with 18.84 percent. The biggest casualty was driven by the sale of potatoes: fall of 11%.