Avery Dennison labels solutions highlights against fakes

To address problems with counterfeiting of brands, Avery Dennison offers a portfolio of security materials, supported by three types of performance. Destructible labels lose their visual characteristics initials when removed, showing that the products have been violated. They are tearing, delaminam or break. The labels already evident, when removed, they appear in the substrate a visual impression which may be of a specific symbol or text. And the hidden labels rely on resources, not visible to the naked eye, and including watermarks, holograms, microscopic texts encrypted prints, additives and numbering systems.
These solutions are particularly indicated for household cleaning markets, food, beverages, pharmaceuticals, automotive and durable goods. "These stickers can be applied in a wide range of products that need to maintain its integrity and, by proxy, ensure the integrity of the brand," says Ana Carolina Ferreira, new business development manager – durable goods of Avery Dennison.