Natura's priority will be to recover market

The company lost 1.4 percentage point of ' market share ' in the country between January and October 2014 and saw its profit shrink 13 percent on the year. From 2011, the Group has been giving space to competitors. The strategy to reverse the performance is coming from the consumer. This Friday (13), the company launches a new platform to connect customer and seller.
Consumers who send a message by mobile phone to the Natura will receive return of the consultant that is closer--a species of Easy Taxi of cosmetics. "I don't think the direct selling model saturates. That's why we're investing to make this more efficient channel. "
About the performance in retail, Lima claims that the company did not intend to open a large number of shops, but "to create a network of points for the customer could experience [products]." The project, however, is not yet at the stage of development, guarantees.
As for the increase of IPI (tax on industrialized products), Lima says there will be impacts on the sector. "We will make an effort to gain productivity. In some cases, you cannot not pass [high to consumers]. "
The idea is to raise the price of goods at below market values.