Ice cream brand transforms the bus stop in the fridge

The Billboard of a bus shelter of São Paulo was transformed into a kind of refrigerator for distribution of free samples of ice cream.
The marketing activity has been developed by the Agency Borghi/Lowe in partnership with the Great, to publicize the new Strawberry Mousse Kibon's Fruttare.
The sampling machine (machine to distribute samples, in Portuguese) was installed inside a bus shelter on Paulista Avenue, in the area of number 2,319.
According to the brand, ice cream will be distributed at the scene until the day 23 March of the 12:0 at 6:0 pm. To experience the novelty, the consumer needs, however, enter the number of the CPF on the equipment.
"This is a fun way of generating experimentation and show the difference of our product," says Katia Ambrosio, Director of Marketing for Kibon.
Second Violet Noya, President of Great, the action shows the versatility of the media panels at bus shelters. "With technology and creativity, we can transform our panels and surprise the audience in various situations," he says.
In addition to the special action, disclosure also has more 50 billboards in other abrios of the city.