Citric launches squeezed orange juice in Tetra Pak packaging

The Citric throws in the Brazilian market a line of freshly squeezed orange juices in Tetra Pak packaging of a litre and 330 ml. in versions with or without candied, the news hits the shelves without preservatives and with no added sugar, prepared with natural orange juice produced in Brazil and is ideal for consumption at temperature between 2° C and 8° c.
The product is aligned to the growing consumer demand for healthy foods, ready-to-eat and packaging practices. According to Milagros Padilla, Director of Citric Juices, the release accompanies the rhythm of modern life, without giving up the health care. "We realized the lack of integral and natural options in the market and, as the home-made juice, Citric brings the taste and quality of freshly squeezed orange juice," says Milagros.
To offer the best flavor of freshly squeezed juice, the production is done with the various varieties of oranges, according to each season of the year: Westin and Ruby, Hamlin Orange, Orange Perä-rio, Valencia, Christmas and others. In addition, is conserved in multilayer packaging of Tetra Pak, which allows to maintain the natural characteristics of the beverage, preserving the flavor and the color of the juice. The pasteurization process also makes it possible the conservation of the product while maintaining the protein, without added preservatives.
The individual portion is ideal for moving beverage consumption, directly from the packaging, since it has different format which facilitates the Act of catching. According to Edward Eisler, Tetra Pak ' s Marketing Leader for North America, Central and South America, another differentiator is the screw cap DreamCap ™, designed from research in various markets, which fits the facial geometry of the consumer. "The greater openness of the bottleneck, of 26 mm, and height of the lid allow proper positioning of the lips and the control of the volume of liquid. In addition, the design of the friezes facilitates opening and closing of the product, "explains Eisler.