Walmart bet on smaller and cheaper Eggs

The flags Bompreço and Is in the Northeast, were the first to receive the products. This week, all the stores in the Southeast (Walmart) and South (Big, Mercadorama and national) also have the traditional vines. The eggs of smaller weights and values up to r $ 5,00 must present the biggest increase in sales, with growth of 10% compared to 2014. For that the company has invested in increasing the assortment and volume in this segment, plus get exclusive items, such as own-brand products of 35 g ($ 2.48), and 70 g (R $ 4.48) licensed Bambam and Pebbles, the Flintstones family.