Try to reach the Mines oven Bovespa Mais

The Oven, frozen food company known for cheese breads, will be the first company to try to go public this year by means of an offer of shares with restricted efforts, found the value. According to sources, the company plans to raise about $ 100 million and will be listed on Bovespa Mais, access segment of the São Paulo Stock Exchange. The operation is coordinated by Credit Suisse.
In recent weeks, the company has sought local investors, and hope to get resources from BNDES, which already announced a line for companies that seek access market. The idea is to start the operation only if it is already with demand practically complete, to avoid total dependence on market conditions.
The Oven de Minas is a family owned company, born in 1990. In 1999, the control was sold to the American multinational General Mills. Ten years later, in 2009, the founding family bought back the business. The following year, the Oven mines brought a new investor, Mercatto Manager, who got 29% of the company. In 2013, the Fund managers Mercatto, Trapezus and BR Partners merged in Chaos.
On 11 August, the Oven mines asked the Securities and Exchange Commission (CVM) initial registration as a publicly-traded company. Wanted, Bozano and Credit not commented on the matter. The Oven of not returned request for an interview.
In an interview to the value last July, the President of Oven, Helder Marin spoke about recently closed a deal with the American network Cinemark theaters to sell cheese breads in theaters in the United States. On that occasion he commented on expectations that exports, which today represent 8% of revenues, achieve 25% until 2020. The company expected to increase revenues between 25% and 30% this year in about 2014, reaching close to $ 300 million.
A year ago, the SEC allowed the offer with restricted efforts, already used for debentures, also for the stock sale. In this drawing, the offer is not registered with the local authority and a key point is that it can be completed faster than a public operation. In Brazil, a maximum of 70 investors can be visited and even 50 enter effectively in operation. To search for international investors, engineers must observe the rules of each country for this type of operation. The offer is not directed to the retail investor, only for the qualified applicator, one who has at least $ 1 million in investments. This eliminates, for instance, the need of the prospectus of the distribution. The capture can be made in 15 days, and this procedure has become an alternative for private negotiations, between companies and investors, with long-term profile, resulting in new companies on the stock exchange.