High-dollar reanimates national market for sale of gifts

While the high-dollar has damaged various sectors of the economy, others were benefited. In the case of gifts, which already works to broaden the customer base sprayed between small, medium and large corporations. To ensure good business, many companies already hold their price adjustments.
The expansion of the customer base, experts heard by the DCI, happened due to the decrease of orders from large corporations and to the President of the Promotional-fair planner Form Brazil Promotion-Auli, De Vito, wins the company to adapt to market changes. "A significant part of the sector are importers, but there are companies that operate with domestic products. The entire line of sewn, for example, has grown because they are more competitive with the high-dollar, "he said.
With custom parts, companies like Good gifts, Fantastic freebies and BB group sell mugs, squeezes and pens to meet since applications for large corporations such as Coca Cola, Bradesco and of course even smaller volume orders, that part of the small and medium-sized enterprise. (See next to the list of most wanted items in October).
With an expansion plan by creating franchises, the Good Gifts intends to inaugurate two units in Campinas (SP), in March next year and reach seven units until the end of 2016. "In June we had a 30% higher revenues, compared to the previous year, and the same happened in July, when it grew 23%. In August tied with the period last year, "explained the Director General of Good Gifts, Aguinaldo Birth.
According to the Executive, the crisis that the country faces led the company to achieve the dream of expanding the business in the form of franchises. The pilot plant is already working in São José do Rio Preto, in Sao Paulo, where the company operates.
Between October and November, the Good Gifts hopes to achieve the goal to earn $ 250,000. According to Birth, the company has closed 55% of applications to achieve the result. To ensure business, complete the company's Chairman, the company sought new products, as well as extend of 200 square meters to 700 m ² factory yard.
Dollar effect
With 80% of imported products, the good toast had to change suppliers for now. "With this high dollar, not heavier than we are importing, but operating with stock items and, when necessary, we bought in the local market," Birth. The last purchase of the Good Gifts was made in June and the last price adjustments, at 20%, too. Today the company does not work with the possibility of transfer of the value of products sold. Who also drops the price adjustment is the Fantastic Giveaways. "Three years ago not to alter the price list of products and, on the contrary, to reduce the values. Some products have had reductions of 10% ", explains the administrative partner of the Fantastic Giveaways, Rubens Bitelli Lorenzetti.
To be able to keep the prices, and to grant discounts, the company seeks to optimize the Labor Center some processes and transport, as well as seek new customers. Even without open billing values, according to Lorenzetti, the year being good. "Last year was unusual and had an outstanding performance, due to the World Cup effect. But compared to 2013, sales this year have doubled. "
He explains that some companies, to reduce costs, cut investments in giveaways, but the attitude is not the more assertive for the market. "Stop investing in marketing is a mistake. Without a doubt ". The partner explains that large companies have left to buy, but have reduced the volume of items, which led to Fantastic to broaden the customer base to maintain the gains.
"Before we were more committed to large orders, now sell more in amount of requests to keep the volume of products," he added Lorenzetti, remembering that is more difficult to enter orders with a million items, so the company now serves customers of all sizes.
With strategies to keep the price of the products attractive to both large and small products, in addition to betting on the spraying of customer, the BB Group operates only with domestic products and has benefited from the high-dollar. "A good and positive effect for us is that my competitor who sells imported only have to raise the price and some big customers who bought from China are choosing to buy in Brazil", says the commercial Director of the Group BB, Plinio Bevervanso.
According to the Executive, this year the company has seen a drop in sales, but in smaller requests increase function has managed to keep the goal.