Villa Rica frozen builds new plant in Ituiutaba

Villa Rica Frozen five years ago on the market of production of frozen cheese breads and headquartered in Ituiutaba, the triangle, bet on the construction of a new plant located in the industrial district of the city. The factory is being built in an area of 7,000 square meters, being thousand square meters of constructed area. The investment is of r $ 1 million, amount financed with funds of the company itself and for the construction and purchase of equipment.
The plant should start operating in December this year and will allow the Organization to raise its daily production capacity from 3.5 tons to 50 tons. Since 2012 are manufactured, in addition to the cheese breads and cheese biscuits, French bread, integral and frozen baguettes. With the change, the staff will also be expanded, going from 17 to 50 employees.
The Organization has a portfolio comprising 200 clients between supermarkets, bakeries and convenience stores spread across 12 cities of the regions South of the triangle, and Zona da Mata. According to the owner, Relson Days Caetano, the company intends to extend the work to other municipalities miners and Brazilian States, especially in São Paulo.
Days explains that mineral products are very well accepted in Sao Paulo, but the current structure, which operates very near capacity installed, does not allow Villa Rica explore business opportunities offered by the region. "Through this new facility we're building, we're going to have a chance to take our products to a much larger territory", said he.
Export-the businessman reveals that, after putting the new plant in operation, the objective will be to start exports and the construction of another plant, this time in Miami, in the United States. The plan must be put into practice in 2016 and has the support of entities like the Federação das Indústrias do Estado de Minas Gerais (Fiemg) and the supporting service for Micro and small enterprises of Minas Gerais (Sebrae Minas).
As Days, some aspects are responsible for motivating the choice for Miami. Among them is the distribution center specializing in Brazilian products that exists in the city and the fact that business has already aroused the interest of some partners in the region.
History-the history of Villa Rica Frozen began in 2009. At the time, the Bank then already accumulated Days Relson 25 years of experience in the area, decided to undertake after being relieved of his job. To do so, he gambled on cheese bread recipe from her mother, Caroline Days Caetano, and began producing only three pounds per day in the backyard of his home. All of them were sold to the bakery of his sister, also named Villa Rica.
The mother, who today is your partner and responsible for overseeing the production, encouraged to go in search of other clients and expand the business. Since then, the company has never stopped growing. In 2014, revenues advanced 40% in comparison to 2013, reaching a total of $ 3 million, of which almost 60% of this value correspond to trading of cheese bread.
Second Days, there are still within the market ample space for growth. For him, one of the main responsible for boosting the Villa Rica at the moment is the shortage of skilled labor available in the bakery sector, which forces the entrepreneurs in the area to go in search of alternatives, among them frozen breads.