SUVINIL LAUNCHES SPECIAL PACKAGING TO COMMEMORATE THE FARROUPILHA REVOLUTION

The Suvinil, brand of paints from BASF, this month launched a commemorative packaging for the Suvinil Illuminates, which honors the Farroupilha Revolution. 20 litre can have limited edition and is available in the sales points of the main cities of Rio Grande do Sul.
This is the second time the Suvinil launches a special Tin to celebrate the longest Brazilian rebellion, also called the war of tatters, which lasted 10 years in the State, from 1835 to 1845.
"The initiative to commemorate the Rio Grande do Sul is the fruit of the relationship developed between the brand and the Gaucho population and the importance that the State has for the Suvinil," says Mauro Borba, Suvinil's marketing manager.
For over 50 years the Suvinil is present in the State and there are 37 maintains an exclusive distribution centre for the region, in the town of Lodhran. The brand has more than two thousand points of sale throughout the State, among clients served directly by the factory and small retailers, who use the distribution channel.
"Consumers in Rio Grande do Sul are among Brazilians that most invest in colors for environments. Local consumer profile is betting on more neutral tones and quiet, "says Borba. According to a survey conducted by the Suvinil, the most sought-after trend colors are beige Capoeira, blue Curaçao Blue and gray stainless steel.