Itambé launches Open packing Easy

With the news, consumers no longer need to use can opener.
Thinking simplify the day-to-day of Brazilians, the Itambé announces the arrival of milk-derived product line with lid Opens Easily. The cans of condensed milk and dulce de leche will be on the shelves of major retail outlets in the country, still in the second half of August. The cream complements the line starting in October.
"We're always thinking of ways to innovate and provide time-saving and speed at the time of the consumer preparing desserts and savory Favorites," says Martin Ibrahim, General Manager of marketing at Itambé ".
Source: In Press Porter Novelli