Barilla expands line of grano duro and strengthens its presence in Brazil

Authority when it comes to pasta, the Barilla, the world's largest manufacturer of the product for more than 137 years on the market, strengthen investment in Brazil and launches three new cuts of its classic line of grano duro, the famous "blue box". Ruote, Pipe Rigate and Stelline added to a portfolio containing a line of special sauces imported from Italy and tender Wheat Pasta with eggs, the latter released in 2013 with exclusivity for Brazilian consumers.
"The Brazil is one of the main markets for the company in the world, so we want to offer other varieties of our classical mass with the quality and by tradition wed the Barilla is recognized worldwide," explains Maurizio Scarpa, CEO of Barilla for Brazil and Latin America. The three new formats enable the creation of simple, sophisticated recipes, rescuing the traditions of different regions of Italy.
Market leader in the segment of grano duro, the company's strategy to expand its presence is 2014 in all regions of the country. In addition to creating a line of pasta with eggs, the first of the Barilla developed out of Italy and the only one who uses grano tender, the company closed partnership with third-party distributors in the country as to increase the number of outlets in which it is present. "We are the only company that offers a complete solution, pasta and sauces, in Brazil and with a distribution plan to reach throughout the national territory," said Scarpa.