CIA MÜLLER PRESENTS NEW DESIGN DA CACHAÇA 51 GOLD

(Infomercial) Faithful participant of the event, the CLA Müller de Bebidas, considered the largest and most important producer of rum in the country and the world, was present again in 2014 – Curitiba ABAD 34th Annual Convention of the Wholesaler Distributor, between 4 to 7 August. The company introduced the new packaging design da Cachaça 51 and also the latest from the line, in particular, the 51 gold. Cachaça 51, leading brand in the Brazilian market present in more than 50 countries, and all other products of the line 51 were redesigned, gaining more modern and sophisticated design, which focuses on aggregating the concept of sophistication to the brand and also meet consumer expectations.
In addition, the new conta-contas, with technology and Italian design, has been reworked to provide more easily and securely into the opening of the bottle, leaving the more attractive. "With this change, we seek to make Cachaça 51 most admired contemporary yet and thus conquer new consumers, in addition to meeting the wishes of consumers today who come through a series of cultural and economic changes," explains Ricardo Gonçalves, Managing Director of Cia Müller de Bebidas.
Of CLA booth architecture Müller, exhibited at the 34th Annual Convention of the Wholesale Distributor, was designed by Construart, and holographic projection capabilities mapped and, in the event, was attended by bartenders offering visitors unique drinks based on Cia Müller product line of Drinks.