Whiskas innovates in Latin America and brings to Brazil product unprecedented in the feeding of cats

Appeal to cats is no easy task! Knowing this, the Whiskas brand works constantly to meet the food requirements and further improve the quality of their lives. This time, the company brings to Brazil Whiskas Jelly – a unique product on the market that, in addition to offering all the nutritional benefits they need, has an innovative texture that will win over the cats.
Whiskas Jelly is a food moist, complete and balanced, with delicious pieces steamed meat flavor and no preservatives. In addition to its exclusive and differentiated texture, as well as food in sachet, has 80% water in its composition, important issue for the health of the animal that typically does not consume the amount of liquids that should, in your daily life.
The company has invested in this release for knowing of the great demand for differentiation in portfolio in Brazil. "One of the best ways to appease the cat is offering food with different textures. Cats are foodies, have a distinctive taste and value different textures, "says Roberta Reigota, Manager of moist food for cats from Mars, the company which holds the Whiskas brand.
Roberta explains that the goals are aggressive growth for this category: "Grow 21.6% from 2012 to 2013. For 2014 our expectation is to grow 50% vs. 2013. What's new in portfolio we reiterate the importance of wet food for cats, in addition to offering a better and more enjoyable interaction with the owner. "