Purina takes humor for the packaging of Doguitos

The Purina has created two new lines for the brand flopsy Doguitos. The CBA Agency B + G also benefited the packaging, using humor as a focus. "Our challenge was to create, name, identity, and communication line extensions for two new lines Doguitos, one directed the dogs love meat and another focused on ' combating boredom ', in a positive way and easy to understand", explains the Director of the CBA B + G, Rodrigo Costabeber.
Costabeber explains that the idea of the name to the first line came out of a question: which place would be paradise for dogs or a rotisserie Grill? Thus was born Doguitos Caster, where all the pleasures of the flesh are allowed, with names of varieties and entertainment formats: Picanha, hound-dog, chicken Steak and Beef steak.
"The illustrations bring the dog in a moment of anticipation with traces in the best style of humor, in attitudes and expressions of fun, inspired by cartoons", says the Executive.
The other line, for dogs who often stay home alone, his name is tough. In the packs appear in spiral circles depicting the passage of time in which the dog is almost hypnotized by the product.
The creation of a new product platform with behavioral lines innovated the snacks market. Humor as a form of expression and contextualisation was rated so well that in addition to give life to two more lines in Brazil – Appetizers and special cuts – was also taken to other countries in Latin America, which replicated the lines under different names to the culture of each market, accompanied by the same communication campaign created by CBA B + G in Brazil.