Reese ´ s arrives in Brazil

The Hershey Company (HSY) today announced that the brand of chocolates more sold in the United States will be launched in Brazil. This month, Reese 's, an iconic brand sold worldwide, will be imported into the Brazilian market. Reese's is the perfect combination of chocolate and peanut butter filling in a unique and exclusive format of cup, and will be available in supermarkets in Brazil from the month of may in the South and Southeast.
"The Hershey is known for bringing delicious chocolate experiences to the world every day," said Marcel Sacco, General Manager of Hershey Brazil. "The launch of Reese's in the Brazilian market offers a new experience and delicious that surely will please consumers as well as the other iconic brands such as Hershey chocolate bar Cookies 'N' Cream and Hershey's Kisses".
In 2013, Reese's held a pre-launch campaign successful through selected markets in Brazil. During the eight months of pre-launch phase, Reese's was one of the items in the Hershey more sold in stores where it was available.
Reese's will be available from may at 42 g version with two cups. Reese's miniatures, a miniature version of the iconic format of cup, will also be available in an 8 g version.