With that Brazilians should spend more and less from this year

The category of alcoholic beverages must register the highest growth rate in the market over the next five years, as research from Mintel points, with special attention for consumption outside the home. The expectation is that she almost double in size, with 96% increase between 2013 and 2018, when the values of sale must reach the $ 90 billion. On the other hand, the growing indebtedness of the population leads to seek solutions to balance finances, which will result in cuts in spending on leisure, for example, shows the survey.
Secondly in the growth potential categories of technology and communication, which has increased 84% designed for sales in the period, from r $ 119 billion in 2013, to $ 220 billion in 2018. Then, highlight the items from home (60%), pharmacy (53%), and housekeeping (47%). Must also register increment the area of beauty and personal care (45%).
This last category is driven by the fact that "take care of appearance" is the number one goal for Brazilian consumers this year, according to the survey. The Mintel raised the population's priorities for 2014, appearing in second place the goal of "spend more time with my family" (74%) and third "put my finances in order, very related to consumer debt.
Year of cautious consumption
Faced with the need to pay for purchases on credit already carried out, Brazilians make the year 2014 is marked by cautious consumption, according to new research. The report shows that the Brazilians are spending with the basics, like small items home, instead of higher value-added products. The trend began last year, when 48 percent of Brazilians said they spent more on food consumed at home than in 2012.
The research portrays a consumer market that slowed purchases and concentrated extra spending on essential items. Disbursements with leisure were rearranged to few options. Holiday spending were reduced by 32% of Brazilians. The study also highlights that 35% of consumers stopped conducting reforms in their homes and the purchase of real estate, in 2013. When asked how they plan to spend their extra cash this year, 50% of respondents said leisure; 28%, eating out; and 30% put in a savings account.