Price is the main obstacle to expansion of smartphones in Brazil

The Brazilian market still has plenty of room for the entry of smartphones, but greater adoption of this type of equipment will depend on reducing the prices currently in the country, according to a study from Kantar Worldpanel: consumer. In more developed regions, such as Germany, Australia, England, United States, France and Japan, 23% of people haven't embraced the technology they think will not use the capabilities of the equipment, and 16% consider the very complicated platform.
Already in countries such as Brazil, Argentina and Mexico, the main obstacles are physical. To 59% of consumers, the value is what hinders the increase of sales in those regions. Currently, a smartphone costs on average 282% more than a common cellular category that still owns a generous slice of the global market. Only in Brazil, were registered 99 million users last year and 110 million in the United States.
The Latin America is responsible for 10% of the overall sales of mobiles. The Brazil stands out in this scenario: one every three subscribers data packets is the country. While the number of smartphones grows, the landlines drops. Currently, only 32% of the households here have the appliances type at home, being that the penetration of cell phones at home is of 96%. In relation to the fare, the prepaid is national preference. According to the study ComTech, approximately 15 million users opt for this billing model.
Profile of user
The penetration of smatphones among the audience of classes A and B rose from 16% in 2012 to 26% in 2013, according to research from Kantar Worldpanel: consumer. This profile is also what else spends on accounts. About 30% of this niche pays values greater than $ 100.00 with cell, against 40% of class C, which spends on average between $ 30.00 and $ 40.00. Most of the purchases of smartphones (40%) was made to give someone, also according to the survey.
The teen and young adult, 34 years over 16 is the main consumer of smartphones in the country. For these users, the screen size of devices is gaining importance. In 2012, 38% of consumers had phones with displays of up to 2.9 inches. As early as 2013, the number dropped to 15%. By contrast, the four screens to 4.4 inches gained more fans: from 7% in the previous year, 19% in 2013. Between platforms, the Android is the Brazilian consumer's favorite, followed by the iOS and thirdly of Windows Phone.