Open provides high of 3% with the Cup

The supermarket sector maintains the high forecast of 3% in sales of the sector every year, in comparison to 2013, according to the Brazilian Association of Supermarkets (Open). According to the Chairman of the Advisory Board of the Open, Sussumu Honda, the World Cup and elections will have a positive influence on the gauge. In June and July, during the World Cup, the sector must sell more popcorn, BBQ meats and drinks, besides festa junina items also will help drive sales. For the Executive, the high forecast for 2014 is "realistic", against a backdrop of lower consumption.