Lacta relaunches Bis of Strawberry

The Lacta brand, Mondelēz, relaunches the Encore strawberry flavor. The product hits the market in limited edition and with new name: Bis Strawberry lover. The new Bis has coverage of milk chocolate and strawberry flavour filling and back on the market in limited edition. The Bis Strawberry tinho was released in limited edition in 2005. "Strawberry is a flavor very request by consumers, so we decided to join the Bis with the unmistakable recipe taste preferred by the consumer. The nickname ' hot ' helps bring a joke and strengthen the brand positioning, "says Fernanda Pincherle, marketing manager for Encore.
The novelty will be marketed exclusively in the tray.