L'Occitane au Brésil introduces new products of Victoria amazonica

The L'occitane brand group au Brésil, L'occitane, extends the portfolio of Vitória-Régia line with products for washbasin with care the hands and body. The body spray and lotion hands and liquid soap for cleaning hands reach the market in two fragrances: flower of the day and night flower.
This is the first time that L'occitane au Brésil invests in specific products for bathroom. The packages include decorative design and a pump valve practice to use. Exalt the Amazon biome launches, which is depicted in the visual identity by Brazilian Illustrator Joan Lira in partnership with Olivier Baussan, L'occitane group Creative Director. The inspiration is in Tupi-Guarani legend which tells the story of Naid, the young India who dreamed of being kissed by the Moon because she turned the most beautiful girls of the tribe in stars.
Indian mythology tells that, on a full moon night, Naiá saw the reflection of the Moon in the Lake. Enchanted, she launched himself in deep water to touch her and drowned. To reward the sad event, Moon decided to transform the young in a star different from every other in the sky. Thus was born the Vitória-Régia, the star of the waters of the Amazon, that only blooms at night. Its petals are transformed from white to pink, intensifying its aquatic floral scent. Ephemeral, she quit after two days, giving way to a new flower, full of life.
The Vitória-Régia Day is inspired by the white flower with smoother and fresh fragrance, and Vitória-Régia Night and inspired by the pink flower, more intense.