Friboi launches Beef Burger on Apas

The JBS Friboi Group brand, launches the Beef Burger, an innovative product, formulated with selected cuts of beef, with the texture of a hamburger and shaped like a steak. The novelty will be presented in 2014, world's biggest event APAS the supermarket sector, held in São Paulo, until tomorrow.
Touted as the best alternative to traditional burgers and steaks on the market, the Beef Burger is high in protein and extremely easy to be prepared on the grill, in the oven, on the skillet or on the grill. The news is available in three different flavors: traditional, barbecue and a delicious cheese option.