Drops the number of consumers who will present on mother's day

The total of paulistanos who buy gift for mother's day this year is less than last year, according to a survey of the Federation of trade in goods, services and tourism of the State of São Paulo (Fecomercio-SP).
This year, 61.6% of them plan to go shopping for the date-the second most important for retailers after Christmas this year-against 63.6% in 2013.
The organisation points out that 58% of consumers would be willing to give the mother after Sunday, when the date is celebrated, they sure would trade promotions.
"This is the largest percentage the past four years. In 2011, for example, only 35.7% of the total said they were willing to wait. The following year, that number fell to 27.5%. As early as 2013, there was a considerable growth, to 51.6%, "said the Federation.
The Fecomercio-SP also reported that the postponement of purchases has taken place on different dates because consumers trust no liquidations for stocks, "as a way to cope with the effects of inflation in a complicated economic scenario".
The average price of this must be of R $ 65, slightly higher than the r $ 63 reported last year. This high, just over 3%, does not follow the inflation in the period, at 6%.
Among those who plan to spend more than $ 70, the proportion of those who will buy this is higher: 82.3%, 79.2% against in 2013.
Preference
The survey was made on 2 May and heard 1,115 people.
The survey also highlights that the garments leading purchase intentions (32%), followed by perfumes and cosmetics (12.4%), household appliances (10.7%), cell phones (5.5%), TV and sound (2.7%), flowers (2.5%) and esthetic treatment (1.6%).
Most consumers (72%) intends to pay cash, both in money and in check or debit card. Other 21.2% must choose to parcel out the purchase on a credit card, and 2.3%, through bonds and bills.