Congraf develops bags for mothers day of Jequiti

This year, the structure of the presenteável kit project for mother's day of Jequiti, was developed by Congraf. The manufacturer of packaging, besides presenting various options of kits, such as boxes and paper bags, card also assisted in settings and dimensional.
The briefing of the project requested a functional format, but at the same time, so the choice was by purse-shaped structure. After setting, the client received the technical drawing and might include the art with its visual identity created by agency contracted by Jequiti (Emotional Design), who used light and delicate colours portrayed by watercolor illustration, inspired by the relationship of love between mother and son.
"The idea of this project was through the packing, conveying the femininity of the woman, in addition to the values and feelings in relations with their children, such as love, comfort, affection, warmth and complicity", explains Paula Domingues, Jequiti's Innovation Manager.
In development, the designers of Congraf considered two important issues: resistance capable of supporting the weight of the packaged products, using 325 g card and sustainability, thus mounting chips were used, that if transformed into tag for dedication of the present. To highlight the visual, the full-color printing plus the unique color Violet TXT Jequiti, with application of varnish gloss.
"This line is very important for the client and we are made to help you achieve a solution that will meet all the needs of the end consumer," concludes Cesar Costa, packaging designer of Congraf.