Ceres celebrates 88 years with new identity

The change was announced during the fair of APAS 2014, in celebration of his 88 years of operation and is part of the company's strategic plan, which aims to strengthen the main brands in the portfolio at raging beverage market. In addition to separate the actions of the brand as a product category leader in Ceres cider, and position the company on a high plateau in the beverage market, the strategy also contributed to help the company achieve the goal of growth proposed for 2014. All the details you can see in the video.