BRIL COSMETICS INVESTS IN CAMPAIGN TO STRENGTHEN BRANDS

The Group company Bombril is investing in marketing actions for two of its main brands: Ecologie and Joy!. Actions involve the choice of Solange Frazão and Carlos Klein as brand ambassadors Ecologie and the singer Manu Gavassi for the brand Joy!. The goal, according to the brand, is to impersonate the concepts of its brands, as well as enhance your visibility on social networks. The campaigns involve ads in magazines, a strong presence on social networks and Internet, besides the presence in points of sale throughout the country.