Antarctica launched packaging decorated in honor of the World Cup. In partnership with the brand, the graphic artist Joana Lira developed stamps, featuring a predominance of blue, green and yellow colors. The packaging still wins a special touch for the cariocas, with the drawings of the Arcos da Lapa, famous scenery of the city of Rio de Janeiro.
The prints will be available in 269 ml cans and 350 ml starting this week. This is the fourth brand partnership with artists. The cans of Antarctica has been given traces of names like Ziraldo, the Pernambuco j. Borges, and the cartoonist Lan.
Mundo do Marketing - 22/05/2014
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