Adelcoco launches can with new visual identity

Tin, produced by Rexam, leader in the production of covers and packaging for drinks in South America, relies on application of matte varnish, printing in high definition, bright white ink and green tab, the point is that the technological innovations confer greater sophistication to label.
The investment in the new visual identity of the packaging is a company's strategy for the run-up to the World Cup. It is expected that the news give greater visibility to the product and directly impact on increased sales. The new cans will be in markets (EC, GO, MG, RJ, RS, SP) from May.