Thursday, April 03, 2014

St Helena launches two new flavors of Amindu ' s and gives new look packaging

One of the most traditional brands of Skinless roasted peanuts and Santa Helena has a new look. Amindu line's just gone through a massive revitalization of its packaging and win the flavors lemon pepper (150 g) and mustard and honey (150 g) in your mix. The traditional unsalted peanuts also wins new version, with weight of 200 g.
Already traditional colors and features of the old packaging, red for the Amindu's crisp and salty and white for the Amindu's no salt, were maintained. "The novelties reaffirm the brand identity and rejuvenate, narrowing further its relationship with the consumer," says the company's marketing manager, Luciana Persoli.
EmbaNews - 03/04/2014
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