O Boticário assumes leadership in the Brazilian market of perfumery

O Boticário assumed the leadership of the Brazilian market of perfumery in 2013, according to the most recent balance sheet of the Institute Euromonitor, which studies the hygiene and beauty segment. With this achievement, the mark arrives at the top of the largest consumer market in the world – perfumery position that Brazil has held since 2010, when he overcame the United States in consumption of perfumes. The domestic market totaled r $ 15 billion last year (15.6% of the total). "Take the lead of the biggest market in the world is undoubtedly a source of great pride for us. An achievement like that reveals how much the consumer recognizes and appreciates the quality of our work and of our products ", says the Executive Director of the Apothecary, Andrea Mota.
The country's largest franchise chain in number of stores and revenues, the Apothecary has today more than 100 items of perfumery in its portfolio. Among them are some of the best-selling brands in the country. "We work with the best raw materials and the most advanced technologies in the world, who give us condition to compete toe-to-toe with the fragrance produced in any part of the globe. And with one step ahead: met the Brazilian consumer like nobody's business. "