La Fruit presents new packaging

A La Fruit presents to the market the new packaging of Tetra Pak ® line of nectar. In addition to visual art, starting in may, the boxes will be produced with plastic from sugarcane, a renewable material. The packs are already composed of 75% paper, coming from forests managed according to principles of responsible forest management, FSC certified (Forest Stewardhip Council).
The use of green plastic also contributes to the reduction of greenhouse gas emissions, through CO2 absorption from the atmosphere during the process of plant growth. This polyethylene has the same traditional characteristics, as being inert, hard-wearing and recyclable, no change in weight or appearance. Thus, the packaging with the new art and composition will be sold in one-liter versions, 200 ml and 150 ml, in the flavors grape, peach, mango, cashew, Passionfruit, guava, Orange and grape and peach light versions.
According to Mauricio market, Superintendent of Her Fruit, and more modern, the layout of the new packaging highlights the visual of fruits. "Our goal is to offer the same quality and flavor already recognized by consumers, in an even more sustainable packaging," says Mauricio.
According to Eduardo Eisler, Director of business strategy of Tetra Pak, the option for using renewable resources reflects the company's commitment to preserve the environment. "The use of regrowing raw materials that are managed responsibly, ensures the delivery of packing material to protect the food and forests for future generations," says Eduardo.