Innovative packaging line LED Superstar facilitate consumer understanding

Often directly translated from other languages, without due care, information arranged in boxes of lamps can sin because of lack of clarity and standardization
Innovative packaging line LED Superstar facilitate consumer understanding
B 25-Blister
Noting this deficiency in the market, OSRAM presents functional packaging produced especially for the new line of LED bulbs Superstar, with options that facilitate the understanding of the products for all types of buyers.
To meet the different needs of customers, were drawn up two types of packaging: box, addressed to professionals, and blister, with simpler language and visualization, to the final consumer. Both have specific icons to communicate with their audiences.
BOX
Option in the box, ideal for the professional market with a vivid picture of the product and icons featured on the technical specifications of the lamps.
20 PAIR Blister
Specially designed for ordinary consumers, the blisters will facilitate the viewing of 100% of the product, through a transparent protection. In addition, the lamp base is exposed, so that the buyer can test and confirm the desired light specification.
http://www.osram.com.br source: Image Communication Group