Gillette reformulated line of antiperspirants

Gillette has revamped its line of antiperspirants and initiated the action Gillette, which provides Consumer Guarantees the commitment of protection against bad smell when using the product or the reimbursement of the amount paid. The marking in videos that display men prepared for the most difficult and unusual situations of everyday life to spread the news.
The brand launches four new versions of antiperspirants. Sport Triumph was developed especially for athletes and intense physical activities practitioners, offering high protection. The Mini Aerosol Antranspirante Cool Wave was produced for men who usually take the item on nécessaire.
Another fragrance that suffered changes was the Sensitive, non-alcoholic option and without smell, for men who have sensitive skin and who do not want to mix the scent of antiperspirant with the perfume. Taking advantage of the moment of the World Cup, Gillette presented the audience the Brazilian Team Edition with the formula of the traditional version Cool Wave, but stylized in the colours green and yellow.