Farben renews the packaging line of automotive paints

The Paints Farben renewed the design of packaging their automotive line. "We seek to innovate, but without losing the identity. Now each product has its characteristic color and can be easily distinguished on the shelves, but continue with the yellow of the Farben highlights ", explains the company's commercial Director, Ilmar Broch. In the coming months, the packages of the other lines of the I.g. Farben will also be renewed.
Steel cans are provided by Brasilata, for Mtalgráfica Renner and the rim. The design was jointly developed by agencies Braza Branding, UP marks and at Farben's marketing department.