Expert series presents Liss Unlimited, L ´ L'oreal Professionnel

A closer look on the streets, a visit to some salons or a simple peek at scenes from novels prove: the straight hair is the head of most Brazilians. Polls show that 63% of women in Brazil want the straight hair, 55% use straight hair and, among these, 25% are naturally flat wires. This finding led L ' Oréal Professionnel to seek the perfect smooth formula. Developed with the unique Keratinoil technology Complex, Liss Unlimited guarantees the smooth effect for four days, even with 80% humidity. The line consists of six products-shampoo, conditioner, mask, disciplinante, oil and cream double sérum in varying sizes for professional and consumer use.