CERES IS NOW CRS BRANDS

This month of may, the Viti Wine-Ceres celebrates 88 years with a new identity. The company announces the launch of CRS BRANDS during the 2014 Apas and initiates a strategic plan to strengthen its main brands in the disputed beverage market. Besides the name change, the traditional Brazilian industry in the sector will be presenting their novelties in a booth and modern theme, inspired by the football stadium, with the new logo.
The choice of the new corporate name is due to the need to separate the actions of the brand as a product category leader in Ceres cider and position the company as the owner of a diversified portfolio of beverages. "We are an industry with a wide range of drinks, including wines, distillates, vermouths, ready to drink, cider and filtered; and we want to expand our activities by developing more news, including premium beverages, connected to the moments of pleasure and relaxation, to suit different users profiles. The change of identity is an important part of the company's growth plans and brings with it a new corporate attitude, "says José Fontelles, commercial Director of the company.
The CRS BRANDS will maintain the same infrastructure and ownership of the Viti-Ceres, in addition to the Wine excellence in quality standards, the consolidated as one of the greatest Brazilian industries in the sector. "Our brands are our greatest asset. And CRS Brands let's continue with the policy of diversification of portfolio in a more incisive, giving more visibility to traditional brands and to future releases ", says the Executive. This strategy aims to follow the dynamic scenario of exploring the potential consumption of their product lines.