CACHAÇA 51 RENEWS ITS PACKAGING

The absolute leader, holds 1/3 sales in the Brazilian market, has begun distributing its new packaging. The change will take place in the entire family of products of 51, including the traditional bottle of 965 ml and also the Tin and brass. The modern design, aims to add the concept of sophistication to the brand and expand your target, especially among the young and segment consumers greater purchasing power, in addition to meeting consumer expectations in the new Brazilian middle class. The novelty will move further to category. The packaging is new. Cachaça is the same: the most sold of Brazil! (Infomercial)