Cachaça 51 recasts visual identity

Cachaça 51 reformulates its visual identity featuring new design on their packaging. The reworking goes through adoption of the colors yellow and red and the number 51 in high relief on the seal, as well as the inclusion of a dropper, which gives greater safety, convenience and ease of opening of the bottle.
The modern design, aims to add the concept of sophistication to the brand and expand your target, especially among the young and segment consumers greater purchasing power. The change covers the entire family of products of 51, including the traditional bottle of 965 ml and also the Tin and brass.