Axe invests in Brazilian male market with the launch of two new lines

The male beauty segment grows every year, encouraged by men who seek quality, practicality and efficiency in choosing the products that will compose your personal care basket. According to the Nielsen study, 3/4 of Brazilian households consume hygiene and beauty products geared to the male audience. Aware of this growth, Axe, best-selling fragrances brand worldwide, brings to Brazil two novelties. From April, consumers will know the new lines of Axe, including an unprecedented in the country. The Peace line is part of the new global communication of the brand, launched this year during the Super Bowl Championship, in the USA, with the message "make love. Not war ".
Since the launch of the new Shower Gel line of Axe in the domestic market is part of a strategy of trademark offer the male audience solutions that meet the different consumer profiles. The products will be marketed locally in four variants: Dark Temptation, Apollo, Peace and Sportblast, the latter two in one version, which allows their use in the body, such as hair. The products have unique fragrances that have everything to please the Brazilian men.