Supported in national design, furniture market will grow 2%

The Brazilian furniture market should grow around 2 percent this year, about $ 35 billion in 2013, and the trend is to offer contemporary pieces with bold design, combined with the tradition of ancient joinery. The forecast of retailers specialising in decoration is betting on products which have the mixture of solid wood with concepts of sustainability and technology. The use of special fabrics with artisan production, hand-made prints and tropical colors is another segment clipping.
Proof of this are the three fairs of character business to business (B2B), aimed at the furniture market that open the 2014 calendar. Until next Saturday (15), expect to receive events, together, approximately 36 thousand visitors and turn more than $ 250 million in business between manufacturers and retailers. With the prospect of moving about $ 35 million in business and receive five thousand visitors, the Mobile Abup Show is in its fourth edition and is held by the Brazilian Association of Utilities and gifts (Abup).
Formed by 42 national exhibitors and importers, the fair started yesterday (10), at the Bienal Pavilion in Ibirapuera Park in São Paulo, and follows until Thursday (13). "We are optimistic because the end of 2013 was very encouraging in terms of decoration," says the Director and exhibiting at the fair, Cecilia Rhyme Braz. "shopkeepers need reset their stocks", continues. "We give a lot of importance in opening the calendar, because the client brings us an answer about how the market is and how it should behave in the coming months".
As part of our commitment to closely monitor the creation of 30 designers exhibitors, parallel also Mobile reaches its fourth edition and expects to generate $ 8 million business with approximately 4 thousand visitors. "Our differentiator is focus on encouragement of the Brazilian design", explains the designer Marisa Ota, responsible for curating the event. "Before the plants were absorbing the concept of creation. The industry copied models outside the Country and that caused the lack of Brazilian identity, "says Marisa. "Currently, the furniture industry is paying more attention in national design and this is very positive," he says. The event starts today (11) and runs until Friday (14), in the Brazilian Sculpture Museum (MuBE), in São Paulo.
Valuing value the talents of Brazilian breeders is also goal of the 17th edition of the Abimad exhibition, promoted by the Brazilian Association of industries of High furniture decoration (Abimad) that will have as its theme "Design inspired by Brazilian talent". Still with forecast of moving $ 80 million and receive 20 thousand visitors, the fair is considered the largest segment of furniture and fittings of high decoration of the Latin America. With the participation of 158 exhibitors, the fair takes place from this Wednesday (12) and ends on Saturday (15), at Expo Center Norte, in São Paulo.
"The hallmark of our event's exclusivity to make negotiations and partnering", says President of the Abimad, Michel Otte.