The Force throws the Greek yogurt Kids, aimed at children. To communicate about the novelty, the brand launches campaign in traditional media this week. The new product has the same creaminess from the main line and is rich in vitamins, zinc, calcium, proteins and important nutrients. Available initially in strawberry flavor, the yogurt comes in packs of eight bottles of 45 grams each. With this announcement, the Force hopes to enlarge the public consumer of its main dairy line. The creation of the campaign is the Fischer.
Mundo do Marketing - 06/01/2014
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