Batavo increments the Batavo line cups with two new flavors of yogurt

The two new yogurts Batavo, lychee and pineapple, were set after research carried out with the consumer via Facebook, between August and September. Both are aligned to the concept "thought for its nature", which seeks to offer options without artificial dyes and sweetened with fructose, fruit sugar. The releases increment the line Batavo cups, market leader in the category. For the launch, are contemplated actions in the PDV. The agency responsible shopper, ZED, developed for the brand simple and practical action – which will facilitate the moment of consumption – with the delivery of a custom spoon in the purchase of the product. The news will be in gondolas from the first two weeks of January in packs of 170 grams. In addition to these flavors you can find Strawberry options, peach and coconut, all released in April 2012, the year in which the Batavo brand unveiled the new concept to the market.