Pet industry registers high of 7.5% and increases sales tactic

For the market of products for domestic animals (pets) continue growing above the traditional retail companies are reinventing themselves and offering new services.
An eye on the rise of class C and in greater demand for products aimed at the specific animals, such as cats, for example, the sector expects a turnover of r $ 14.4 billion.
The figure equates to a real growth of 7.5% compared with last year, higher than the 4% predicted for retail by the consultancy GS & MD-Gouvea de Souza. The data were presented in a survey made by the company in partnership with companion animals Committee (Comac).
In search of this growth, many players bet on approach of the owners to their pets. "We observed many people of classes C and D, which sometimes spend more than owners of classes A and b. the amount spent in the care of animals depends largely on the relationship of affection. The closer the pet's owner, greater investment in it, "says the Director of marketing and expansion of the Pet Center Group Marginal, helium Freddi Son.
The bet network in actions to strengthen this relationship between pet and customer and bring more consumers to stores.
"We bet a lot on entertainment to work on that point. We have dog parades, lectures and seminars for owners and presentation with exotic animals, for example. "
The company reports good numbers in the year 2013, according to Freddi. "We increased our revenue around 30% this year in comparison with last year, and we are still going to inaugurate four more shops, closing the year with 25 operations. All our expectations were hit. " The next sites to receive the Pet Center shops Marginal are Niterói (RJ), Rio de Janeiro (RJ), Sorocaba (SP) and São Caetano do Sul (SP). "In 2014, we expect at least repeat the growth we've had in 2013", points out the entrepreneur.
In addition to the events and promotional activities, the Pet Center Marginal announced some news, like the release of another channel of sale, the m-commerce-sales through smartphones and tablets-which joins the network's virtual store, surreptitious and physical operations.
While greater willingness to spend with pets on the part of the owners, the purchasing power evolution of class C is one of the factors that drive the pet sector. "With the growth of the emerging class, the class C are joining more and more in this market. This audience demand for premium feed, for example, as well as other more expensive products "argues the senior partner of GS & MD-Gouvea de Souza and responsible for market intelligence, Luiz Góes.
Categories in growth among the data discussed in the study done by GS & MD and for Comac, one of the highlights is the evolution of demand for cats, which already represent 22% of pets. Against the grain, is also the most rejection: 21% of people would not have a cat at home. "The cat remains the most rejected, but is the fastest growing. That adapt to small environments, being more independent than the dog and being able to spend more time alone, "points out André Pleasures, spokesman for Comac.
The marketing manager of Cobasi, Daniela Bochi, confirms this trend. "There has been growth in demand for products for cats, too by piggybacking because the urban cats adapt well to small environments".
The Cobasi, which aims to end the year with 23 operations, also confirms the good moment of the sector, especially for the big players. "We are in full expansion, because by the end of 2013 there will be a significant growth of 53% for 2012. For the pet industry, there is no crisis, "said Bochi.